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The Power Of Corporate Gifting

  • Builds relationships
    • 43% of US respondents believe corporate gifts improve relationships
  • Fosters growth
    • 23% of companies say corporate gifts generate leads and connections
  • Creates opportunities
    • 66% of people will remember your company name one year after receiving a gift
  • Corporate gifts provide immediate emotional connection – similar to archetypes

[Call Out: 80% of CEOs believe that gifting provides positive and measurable ROI ]

Why Gifting?

  • Retains customers
    • Your clients feel motivated, encouraged, and valued by your brand
  • Boost word of mouth
    • Great presents lead to great opinions of your brand both on and offline
  • Builds constant touchpoints
    • Regular gifting keeps your brand at the forefront of client’s minds

[Call Out: Brands that follow well-defined brand archetypes rose in value by 97% versus brands without a strong identity ]

Brand Archetypes Take Your Business To A Whole New Level

  • Archetypes: The personality, tone, and voice of your brand
    • Developed by Carl Jung in the 1940s
    • Found 12 major kinds of personalities seen throughout history
      • The Outlaw
      • The Magician
      • The Hero
      • The Lover
      • The Jester
      • The Everyman
      • The Caregiver
      • The Ruler
      • The Creator
      • The Innocent
      • The Sage
      • The Explorer
  • Aligning your brand with an archetype turns your brand into a relatable personality
    • 63% of customers dislike generic ads and brand messaging
    • 90% of customers find personalization more appealing
    • 90% of customers want brands that are real and authentic
  • Pairing corporate gifts with brand archetypes can create instantaneous connections
    • Leading to greater sales
      • 40% higher ROI leading from the use of memorable and meaningful corporate gifting
    • Developing new leads
      • 68% of people who received memorable corporate gifts say it strengthened their relationship with the brand
    • Building brand ambassadors
      • 71% of marketers believe brand ambassadorship is the most effective form of influencer marketing and social proof
    • Constant gifting throughout the year creates lasting loyalty
      • 80% of customers would do business with a brand after personalized experiences – including a corporate gift that fits your brand archetype

[Call Out: Regards is the only corporate gifting company pairing you with a brand archetype before deciding on gifts ]

Corporate Gifting Ideas For Major Brand Archetypes

  • Gift Pairings For The Outlaw
    • Values 
  • Liberation
  • Gifts to consider
    • Libation accessories –  For the sophisticated 
  • Try this
    • Downey 14-Piece Whiskey Set
      • Excellent for brands who want to share their sense of rebellion
  • Gift Pairings For The MagicianX
    • Values
      • Mastery
    • Gifts to consider
      • Unconventional gifts – For the unordinary
    • Try this
      • Glass Set Kaleidoscope
        • Turn reality into a spellbinding possibility
  • Gift Pairings For The Hero
    • Values
      • Noble
    • Gifts to consider
      • Practical tools – For the pragmatic
    • Try this
      • Modena Black Knife Set
        • Offer practical value that highlights your practical brand
  • Gift Pairings For The Innocent
    • Values
      • Purity
    • Gifts to consider
      • Natural products – For the gentle caregiver
    • Try this
      • Ignite Gift Set
        • Spread wholesome love with a purified offering
  • Gift Pairings For The Sage
    • Values
      • Understanding
    • Gifts to consider
      • Writing supplies – For the researcher
    • Try this
      • Moleskine® Pocket Notebook and GO Pen Gift Set
        • Inspire clients to record their valuable thoughts and feelings
  • Gift Pairings For The Explorer
    • Values 
  • Freedom
  • Gifts to consider
    • Outdoor goods – For the adventurer
  • Try this
    • Solo Stove
      • Perfect for brands who want clients to feel the call of the wild
  • Gift Pairings For The Creator
    • Values
      • Creation
    • Gifts to consider
      • Tech pieces – For the innovator
    • Try this
      • 4-in-1 Multifunctional Wireless Charging Station
      • Branded 120 Piece Puzzle
        • Show clients how much you value their ability to create
  • Gift Pairings For The Caregiver
    • Values
      • Caregiving
    • Gifts to consider
      • Home goods – For the homebody
    • Try this
      • 3-Piece Bamboo Cheese Server Kit
        • Help the helpers be ready and prepared to assist others
  • Gift Pairings For The Ruler
  • Values 
  • Ruling
  • Gifts to consider
    • Office supplies – For the executive
  • Try this
    • Orion Powerbank Journal Padfolio with Wireless Charging
      • Imbue clients with a sense of royalty, strength, and respect
  • Gift Pairings For The Everyman
    • Values
      • Belonging
    • Gifts to consider
      • Classic gifts – For the quintessential
    • Try this
      • Custom Apple AirPods
        • Enable clients to make happy memories with your brand in mind
  • Gift Pairings For The Jester
    • Values
      • Enjoyment
    • Gifts to consider
      • Lighthearted items – For the entertainer
    • Try this
      • Customizable Playing Cards
        • Let the good times roll with gifts that lead to fun
  • Gift Pairings For The Lover
    • Values 
  • Intimacy
  • Gifts to consider
    • Sensual gifts – For the indulgent
  • Try this
    • Outlet Plug In Wax Warmer Kit
      • Show clients you value their senses as much as they do

Connect with clients beyond the conference room. Elevate your archetype with a meaningful gift pairing from Regards

Sources

https://www.evabot.com/blog/4-corporate-gifting-metrics/

https://www.pixlee.com/blog/ambassador-marketing-in-2021-the-stats-marketers-need-to-know/

https://www.globenewswire.com/news-release/2020/08/04/2072618/0/en/68-of-People-Say-Having-Received-a-Memorable-Business-Gift-Strengthened-Their-Relationship-With-the-Business-That-Gave-It.html

https://naturebox.com/blog/the-roi-of-corporate-gifting

https://www.emerald.com/insight/content/doi/10.1108/REGE-02-2018-0029/full/html#:~:text=Brand%20personality%20can%20be%20achieved,Mark%20and%20Pearson%20(2001).

https://www.socialmediatoday.com/news/survey-finds-consumers-crave-authenticity-and-user-generated-content-deli/511360/

https://www.mckinsey.com/industries/retail/our-insights/personalizing-the-customer-experience-driving-differentiation-in-retail

https://www.clickz.com/63-of-people-think-generic-brand-messaging-is-highly-annoying/

https://www.epsilon.com/us/about-us/pressroom/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences#:~:text=According%20to%20the%202017%20online,that%20they%20find%20personalization%20appealing.

https://www.soocial.com/corporate-gifting-statistics/

https://www.giftnow.com/blog/corporate-gifting-market-size/

https://www.forbes.com/sites/pamdanziger/2021/09/01/the-242-billion-business-of-corporate-gifting-turned-from-a-routine-to-a-priority-in-the-pandemic/

https://www.giftnow.com/blog/corporate-gifting-market-size/

https://www.forbes.com/sites/pamdanziger/2021/09/01/the-242-billion-business-of-corporate-gifting-turned-from-a-routine-to-a-priority-in-the-pandemic/

https://iconicfox.com.au/brand-archetypes/

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