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The Power Of Corporate Gifting
- Builds relationships
- 43% of US respondents believe corporate gifts improve relationships
- Fosters growth
- 23% of companies say corporate gifts generate leads and connections
- Creates opportunities
- 66% of people will remember your company name one year after receiving a gift
- Corporate gifts provide immediate emotional connection – similar to archetypes
[Call Out: 80% of CEOs believe that gifting provides positive and measurable ROI ]
Why Gifting?
- Retains customers
- Your clients feel motivated, encouraged, and valued by your brand
- Boost word of mouth
- Great presents lead to great opinions of your brand both on and offline
- Builds constant touchpoints
- Regular gifting keeps your brand at the forefront of client’s minds
[Call Out: Brands that follow well-defined brand archetypes rose in value by 97% versus brands without a strong identity ]
Brand Archetypes Take Your Business To A Whole New Level
- Archetypes: The personality, tone, and voice of your brand
- Developed by Carl Jung in the 1940s
- Found 12 major kinds of personalities seen throughout history
- The Outlaw
- The Magician
- The Hero
- The Lover
- The Jester
- The Everyman
- The Caregiver
- The Ruler
- The Creator
- The Innocent
- The Sage
- The Explorer
- Aligning your brand with an archetype turns your brand into a relatable personality
- 63% of customers dislike generic ads and brand messaging
- 90% of customers find personalization more appealing
- 90% of customers want brands that are real and authentic
- Pairing corporate gifts with brand archetypes can create instantaneous connections
- Leading to greater sales
- 40% higher ROI leading from the use of memorable and meaningful corporate gifting
- Developing new leads
- 68% of people who received memorable corporate gifts say it strengthened their relationship with the brand
- Building brand ambassadors
- 71% of marketers believe brand ambassadorship is the most effective form of influencer marketing and social proof
- Constant gifting throughout the year creates lasting loyalty
- 80% of customers would do business with a brand after personalized experiences – including a corporate gift that fits your brand archetype
- Leading to greater sales
[Call Out: Regards is the only corporate gifting company pairing you with a brand archetype before deciding on gifts ]
Corporate Gifting Ideas For Major Brand Archetypes
- Gift Pairings For The Outlaw
- Values
- Liberation
- Gifts to consider
- Libation accessories – For the sophisticated
- Try this
- Downey 14-Piece Whiskey Set
- Excellent for brands who want to share their sense of rebellion
- Downey 14-Piece Whiskey Set
- Gift Pairings For The MagicianX
- Values
- Mastery
- Gifts to consider
- Unconventional gifts – For the unordinary
- Try this
- Glass Set Kaleidoscope
- Turn reality into a spellbinding possibility
- Glass Set Kaleidoscope
- Values
- Gift Pairings For The Hero
- Values
- Noble
- Gifts to consider
- Practical tools – For the pragmatic
- Try this
- Modena Black Knife Set
- Offer practical value that highlights your practical brand
- Modena Black Knife Set
- Values
- Gift Pairings For The Innocent
- Values
- Purity
- Gifts to consider
- Natural products – For the gentle caregiver
- Try this
- Ignite Gift Set
- Spread wholesome love with a purified offering
- Ignite Gift Set
- Values
- Gift Pairings For The Sage
- Values
- Understanding
- Gifts to consider
- Writing supplies – For the researcher
- Try this
- Moleskine® Pocket Notebook and GO Pen Gift Set
- Inspire clients to record their valuable thoughts and feelings
- Moleskine® Pocket Notebook and GO Pen Gift Set
- Values
- Gift Pairings For The Explorer
- Values
- Freedom
- Gifts to consider
- Outdoor goods – For the adventurer
- Try this
- Solo Stove
- Perfect for brands who want clients to feel the call of the wild
- Solo Stove
- Gift Pairings For The Creator
- Values
- Creation
- Gifts to consider
- Tech pieces – For the innovator
- Try this
- 4-in-1 Multifunctional Wireless Charging Station
- Branded 120 Piece Puzzle
- Show clients how much you value their ability to create
- Values
- Gift Pairings For The Caregiver
- Values
- Caregiving
- Gifts to consider
- Home goods – For the homebody
- Try this
- 3-Piece Bamboo Cheese Server Kit
- Help the helpers be ready and prepared to assist others
- 3-Piece Bamboo Cheese Server Kit
- Values
- Gift Pairings For The Ruler
- Values
- Ruling
- Gifts to consider
- Office supplies – For the executive
- Try this
- Orion Powerbank Journal Padfolio with Wireless Charging
- Imbue clients with a sense of royalty, strength, and respect
- Orion Powerbank Journal Padfolio with Wireless Charging
- Gift Pairings For The Everyman
- Values
- Belonging
- Gifts to consider
- Classic gifts – For the quintessential
- Try this
- Custom Apple AirPods
- Enable clients to make happy memories with your brand in mind
- Custom Apple AirPods
- Values
- Gift Pairings For The Jester
- Values
- Enjoyment
- Gifts to consider
- Lighthearted items – For the entertainer
- Try this
- Customizable Playing Cards
- Let the good times roll with gifts that lead to fun
- Customizable Playing Cards
- Values
- Gift Pairings For The Lover
- Values
- Intimacy
- Gifts to consider
- Sensual gifts – For the indulgent
- Try this
- Outlet Plug In Wax Warmer Kit
- Show clients you value their senses as much as they do
- Outlet Plug In Wax Warmer Kit
Connect with clients beyond the conference room. Elevate your archetype with a meaningful gift pairing from Regards
Sources
https://www.evabot.com/blog/4-corporate-gifting-metrics/
https://www.pixlee.com/blog/ambassador-marketing-in-2021-the-stats-marketers-need-to-know/
https://naturebox.com/blog/the-roi-of-corporate-gifting
https://www.clickz.com/63-of-people-think-generic-brand-messaging-is-highly-annoying/
https://www.soocial.com/corporate-gifting-statistics/
https://www.giftnow.com/blog/corporate-gifting-market-size/